Branding Questionnaire Name Section 1: Basic Info Business Name If there isn't a name yet, no sweat! Contact Name * If there's more than one contact, please separate names with commas. Phone Number * Email Address * Mailing Address City State - Select Province/State - Alberta British Columbia Manitoba New Brunswick Newfoundland and Labrador Nova Scotia Northwest Territories Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon ==================== Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District Of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Zip Section 2: Brand Values What does your company do/provide/sell? Five words that represent your brand? What is the benefit of your product/service? Does it save your customers money? Is it of the highest quality in the market? Section 3: Brand Attributes Opposing Characteristice Where does your brand fall? Masculine/Feminine Masculine Feminine Simple/Intricate Simple Intricate Grey/Colorful Grey Colorful Conservative/Extravagent Conservative Extravagent Approachable/Authoratative Approachable Authoratative Necessity/Luxury Necessity Luxury Fun/Serious Fun Serious Professional/Casual Professional Casual Modern/Classic Modern Classic Sporty/Classic Sporty Classic Extreme/Safe Extreme Safe What colors represent your brand? What colors would you not like to see? Section 4: Abstract Values How would you describe your brand to a friend? What other brands would be friends with your brand? What kind of car would your brand be? What animal would represent your brand? Section 5: Design Which of these logo formats do you think represents your brand? Logotype Pictoral Mark Abstract Mark Emblem Mascot Combination Mark See image below for examples. What style of font do you think represents your brand? Serif Slab Serif Sans Serif Script Blackletter See image below for examples.