Branding Questionnaire Name Section 1: Basic Info Business Name If there isn't a name yet, no sweat! Contact Name * If there's more than one contact, please separate names with commas. Phone Number * Email Address * Mailing Address City State - Select Province/State - Alberta British Columbia Manitoba New Brunswick Newfoundland and Labrador Nova Scotia Northwest Territories Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon ==================== Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District Of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Zip Section 2: Brand Values What does your company do/provide/sell? * What is the benefit of your product/service? * Does it save your customers money? Is it of the highest quality in the market? What's the inspiration behind this project? * What are you trying to achieve, what are your expectations, etc. What problem are you solving? * What are your goals for your new brand? * Eg. establish an identity, improve perception, increase engagement, drive sales, other Describe your company in 5 single adjectives. * Who is your target audience? * Age group, cultural, local community, etc. What is the biggest challenge you face as a company? * Who are your competitors? What are their strengths? What are your advantages? * What do you like about your current brand identity? What do you dislike about your current brand identity? Section 3: Brand Attributes Opposing Characteristics Where does your brand fall? Masculine/Feminine Masculine Feminine Simple/Intricate Simple Intricate Grey/Colorful Grey Colorful Conservative/Extravagent Conservative Extravagent Approachable/Authoratative Approachable Authoratative Necessity/Luxury Necessity Luxury Fun/Serious Fun Serious Professional/Casual Professional Casual Modern/Classic Modern Classic Sporty/Classic Sporty Classic Extreme/Safe Extreme Safe What colors represent your brand? * What colors would you not like to see? * Section 4: Abstract Values Kind of random, but helpful! How would you describe your brand to a friend? * What kind of car would your brand be? * Are there any particular terms you associate with your brand? What other brands would be friends with your brand? * What are the 5 brands that inspire you the most? Section 5: Design Which of these logo formats do you think represents your brand? * Logotype Pictoral Mark Abstract Mark Emblem Mascot Combination Mark See image below for examples. What style of font do you think represents your brand? * Serif Slab Serif Sans Serif Script Blackletter See image below for examples. What must-have elements does your design need? Do you specifically want your design to include a bunny or a certain shade of yellow? Additional information or style requirements? Do you want a balanced, clean look, or something more experimental and dynamic?
