Wild at Heart. Intentional in Design.

Rooted in Tennessee, inspired by the Pacific Northwest, and fueled by coffee & creativity.

Based in Maryville, TN, but want to work with you no matter where you are!

Hi, I'm

Kalie Sands

(Kay-lee)

I’m Kalie, the face (and hands, and everything else) behind Wild Heart. I might be the only designer here, but I’ve got some pretty cute helpers, also known as distractions.

I traded the Pacific Northwest for Rocky Top back in 2011, married a local in 2013, and we’ve been putting down roots in Maryville, Tennessee ever since. Jeremy and I are girl parents to Ellie, Evie, and Emmie, plus two beagle mixes, Daisy and Duke, who run the house whether we like it or not.

My love for design started with photography as a teenager and turned into graphic and web design in my early twenties. I earned my degree in Media Technologies: Design for Web and Print from Pellissippi State, where I learned the best projects still start the old-fashioned way, with pen, paper, and an idea before a single pixel gets touched.

These days, that means building brands and websites for small businesses across Maryville, Knoxville, and beyond, the kind that actually sound and look like the people running them.

The Team

I might be the only designer, but I do have some super cute helpers (a.k.a. distractions)!

Website Design

Custom website design built to reflect your brand, connect with the right people, and help turn visitors into real inquiries. Every site is designed designed to feel like you, and easy for visitors to actually use.

Logo Design & Branding

Branding that helps your business feel polished, consistent, and aligned. From logos to foundational brand elements, everything is created to reflect who you are and connect with the clients you actually want to work with.

Search Engine Optimization

Simple, strategic SEO to help your website get found and support long-term growth. Built into your website or added as a standalone service, SEO helps connect your business with the people already searching for what you offer.

A thoughtful, intentional process behind every project.

A More Intentional Approach

Discover Your Brand

Before anything is designed, we take a step back. This is where I learn about your business, your audience, and what’s already working so your website is built on something real, not guesswork.

Design Your Website

This is where everything starts to take shape. Your website and branding are designed to feel aligned, clear, and easy to use so it not only looks good but actually works for your business.

Display Your Business

Once everything is ready, your site goes live with a strong, polished presence. You’ll walk away with something you’re confident sharing and set up to grow from here.

Ready to bring your brand to life?

Let’s create a brand and website that feels like you, and built for where your business is headed.