Branding & Logo Design
Whether you’re starting something new or giving your brand a fresh look, I’ll help you create something that feels genuine, thoughtful, and true to you. Every project starts with discovery, learning about your story, your goals, and the people you serve. From there, I turn those details into design elements that tell your story and make a lasting impression.
Brand Identity Package
Custom brand identity
- Brand Questionnaire
- Mood Board
- Font Selection
- Color Palette
- Main Logo & Submark
- Pattern Design
- Brand Guidelines
The first and (probably) most important part of the process is the discovery phase. I’ll have you fill out the brand questionnaire to get a feel for your brand’s personality. If necessary, we will have a short Zoom meeting or phone call (30 minutes tops, I like to be considerate of everyone’s time) to hash out the details and make sure we’re on the same page. Then I’ll research your market and competitors. I’ll spend time perfecting a moodboard with my general direction for the brand.
This is where my good old pencil and paper come in handy. I’ll sketch out lots of ideas (some will be great and some will be blah, but that’s all part of the process). Once I’ve got a few that look promising, I’ll make them digital. My goal here is to make sure that the design is scalable and looks great in black and white. Then I’ll mess around with color and typography and make sure all the elements capture the brand style we envisioned in discovery. I’ll present you with three fully mocked up options so that you can get a true sense of each logo to help decide which direction will fit your brand.
Similar to the discovery phase, we’ll have a short Zoom meeting or phone call to discuss all of the options. We’ll narrow it down to one of the three options. I will do three additional revisions based on feedback from the original chosen design. This might include alternate font and color choices, or modifying design elements.
After the final designs have been approved, I will package and send all the files your way. You’ll be loaded up with .jpg and .png files in separate folders that specify use for web versus print. Additional file types like .pdf, .eps or .ai will be available upon request. Then you’ll be ready to share your brand with the world!
Branding FAQ's
Branding is the visual and emotional identity of your business. It includes your logo, colors, fonts, and overall look, but it also represents how people feel when they interact with your company. Strong branding helps customers recognize you, trust you, and remember you. It creates consistency across your website, social media, packaging, and marketing.
No! A logo is only one part of a full brand identity. Branding includes your color palette, fonts, graphics, tone of voice, and how everything works together. A strong brand tells a story and helps your business feel professional and cohesive.
Most branding projects take 4-6 weeks from start to finish. The exact timeline depends on the scope of the project and how quickly feedback is provided. You will receive a clear timeline when you request a quote.
Yes. Whether you need a small refresh or a full rebrand, I can help update your logo and visual identity so it better reflects your business and where it is headed.
Yes. Revisions are included during the design phase so we can refine your logo together. Once the final files are delivered, additional changes can be made for an hourly rate if needed.
Ready to bring your brand to life?
Let’s create a brand and website that feels aligned, intentional, and built for where your business is headed.