Your business is one of a kind. Your brand should be too.
Branding & Logo Design for Small Businesses
Your brand should do more than look good. It should reflect who you are, connect with the right people, and make your business feel clear, consistent, and recognizable.
Brand Design Packages
These give you a sense of the options, but every project is quoted once I learn more about your business and what you’re looking for. That way you get a custom quote that reflects exactly what you need.
Need a payment plan? I offer flexible, interest-free options for up to 12 months. On a tighter timeline? I can fast-track your project for an additional 20%.
Mini Brand Design
For entrepreneurs and small businesses with a clear vision who need a professional, cohesive brand identity, just on a tighter timeline or budget.
Deliverables
- Brand Questionnaire
- Mood Board
- Primary Logo
- Color Palette
- Typography
Brand Essentials
The full brand experience, whether you’re starting fresh or refreshing what you have. Every detail of your visual identity, covered.
Deliverables
- Brand Questionnaire
- Mood Board
- Primary Logo
- Secondary Logo
- Submark
- Favicon
- Color Palette
- Typography
- Brand Guidelines
Branding Add-Ons
- Print Collateral
- Social Media Templates
- Packaging
- Event Signage
- Pricing Guides
- Patterns
A thoughtful, intentional process behind every brand.
How I approach branding
1. Discover Your Vision
The first and (probably) most important part of the process is the discovery phase. I'll have you fill out the brand questionnaire to get a feel for your brand's personality. If necessary, we will have a short Zoom meeting or phone call to hash out the details and make sure we're on the same page. Then I'll research your market and competitors. I'll spend time perfecting a moodboard with my general direction for the brand.
2. Shape Your Identity
This is where things start to take shape. I’ll sketch out a range of ideas (some will be great, some will be… not, but that’s part of the process). Once a few strong directions come through, I bring them into a digital format and start refining. I focus on making sure your logo is scalable and works just as well in black and white as it does in color. From there, I build out typography and color so everything reflects the brand direction we defined in the beginning.
3. Bring It to Life
Once we’ve landed on the strongest direction, we fine-tune the details and bring everything together into a cohesive, polished brand. From there, I’ll package up your final files so everything is organized and ready to use, giving you a brand you can confidently show up with across your website, social media, and marketing.
Branding FAQs
Branding is the visual and emotional identity of your business. It includes your logo, colors, fonts, and overall look, but it also represents how people feel when they interact with your company. Strong branding helps customers recognize you, trust you, and remember you. It creates consistency across your website, social media, packaging, and marketing.
No! A logo is only one part of a full brand identity. Branding includes your color palette, fonts, graphics, tone of voice, and how everything works together. A strong brand tells a story and helps your business feel professional and cohesive.
Most branding projects take 4-6 weeks from start to finish. The exact timeline depends on the scope of the project and how quickly feedback is provided. You will receive a clear timeline when you request a quote.
Yes. Whether you need a small refresh or a full rebrand, I can help update your logo and visual identity so it better reflects your business and where it is headed.
Not sure if it’s time? Here are 5 signs it might be.
Yes. Revisions are included during the design phase so we can refine your logo together. Once the final files are delivered, additional changes can be made for an hourly rate if needed.
This might be a good fit if...
- Your current brand doesn’t reflect your business
- You’re ready for something more polished and intentional
- You want your business to feel more consistent and recognizable
- You’re tired of piecing things together on your own
Ready to bring your brand to life?
Let’s create a brand and website that feels aligned, intentional, and built for where your business is headed.
