Branding

The first and (probably) most important part of the process is the discovery phase. I’ll have you fill out the brand questionnaire to get a feel for your brand’s personality. If necessary, we will have a short Zoom meeting or phone call (30 minutes tops, I like to be considerate of everyone’s time) to hash out the details and make sure we’re on the same page. Then I’ll research your market and competitors. I’ll spend time perfecting a moodboard with my general direction for the brand.

This is where my good old pencil and paper come in handy. I’ll sketch out lots of ideas (some will be great and some will be blah, but that’s all part of the process). Once I’ve got a few that look promising, I’ll make them digital. My goal here is to make sure that the design is scalable and looks great in black and white. Then I’ll mess around with color and typography and make sure all the elements capture the brand style we envisioned in discovery. I’ll present you with three fully mocked up options so that you can get a true sense of each logo to help decide which direction will fit your brand.

Similar to the discovery phase, we’ll have a short Zoom meeting or phone call to discuss all of the options. We’ll narrow it down to one of the three options. I will do three additional revisions based on feedback from the original chosen design. This might include alternate font and color choices, or modifying design elements. 

After the final designs have been approved, I will package and send all the files your way. You’ll be loaded up with .jpg and .png files in separate folders that specify use for web versus print. Additional file types like .pdf, .eps or .ai will be available upon request. Then you’ll be ready to share your brand with the world!