Brand Questionnaire

Name *

First

Last

Email *

Phone *

Address *

Address Line 1

Address Line 2

City

State

Zip Code

What is the name of your company/brand? *

to Who

If you were explaining your business to a seventh grader, how would you describe what you do/sell/provide? *

What distinguishes you from other companies in this field? *

This can be as important as the field of business itself. There are thousands of companies in each sector of the market, but every logo needs to be unique. One possible way to achieve this is to base a logo around the specificities of a company. If it has something distinguishing it from its competitors, you can base the logo on exactly that.

What do you intend to do with your logo? Where do you intend to display it? *

Website, social media, print, etc.

Who are your competitors (and what do you think about their logos)? *

Who is your target audience? Describe their demographics, interests, and needs. *

What are three key messages or values you want your brand to communicate? *

Example: Trustworthy, Reliable, Innovative, Customer-Centric, Sustainable, Responsible, Community-Oriented, Affordable, Valuable, Knowledgeable

What words or emotions should people associate with your brand? *

Do you have an established brand identity, such as a logo, color scheme, or typography? *

If you have an existing logo, do you want to keep any elements of it?

If you have an existing logo, please upload it here.

Click or drag a file to this area to upload.

What colors do you want or not want to be used in your logo? *

Which companies have your favorite logos? *

Do you have any other ideas of your own for your logo? *

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