Do You Need a Designer, or Can AI Handle It?

iPad screen showing hand-drawn logo concept sketches for a branding project in Procreate

“Do I need a designer, or can AI just handle it?” I hear some version of that question a lot lately, and it’s a fair one. There are logo generators, AI website builders and tools that’ll spit out a color palette in seconds. It’s tempting to wonder if you need to hire anyone at all. […]