Blog
Website tips, branding advice, and SEO that makes sense, for small business owners figuring it out as they go. You’re in good company.
I Fixed My Own Slow Website. Here’s What I Learned.
I’ll be honest with you: for a while, my own website was slow. Like, really slow. (Yes, the web designer’s website. I know.) There’s an old saying about the cobbler’s
Your Website Photos Are Doing More Work Than You Think
Most of my first conversations with a new client go about the same way. They know what they do. They know who they help. They can tell me in two
Why Can Some Businesses Get Away with AI Content?
I’m seeing more and more small businesses experiment with AI tools. Some are writing website copy with a little help from ChatGPT. Some are generating logos, posters, social graphics or
DIY vs. Hiring a Designer: What’s Best for Small Business Websites in Blount County?
If you’ve been putting off your website because you can’t decide whether to build it yourself or bring in a designer, that’s a really common spot to be in. It’s
Do You Need a Designer, or Can AI Handle It?
“Do I need a designer, or can AI just handle it?” I hear some version of that question a lot lately, and it’s a fair one. There are logo generators,
What to Spend On When Your Website Budget Is Tight
When someone tells me their website budget is tight, my first thought isn’t “well, we can’t do much.” It’s “okay, let’s put it where it counts.” Some of the most
Local SEO Basics Every Small Business Owner Should Know
Think about the last time you needed a plumber, a hair stylist or somewhere to grab lunch. You probably pulled out your phone, typed something like “plumber near me,” and
5 Signs It’s Time to Rebrand Your Small Business
I just went through a full rebrand of my own this fall. My old branding wasn’t bad, it just felt too corporate and stiff for who I actually am and
How to Choose the Right Website Platform for Your Small Business
“Should I use WordPress or Squarespace?” is one of the first questions I get on almost every discovery call. And it’s a good one to ask early, because the platform
What’s Included in a Small Business SEO Package
If you’ve ever searched for something and wondered how certain businesses always end up at the top, that’s search engine optimization, or SEO, doing its job. It’s how Google figures
Branding vs. Logo: What Every Small Business Owner Should Know
When you’re building a business, it’s tempting to think a great logo is all you need. A logo matters, but it’s only one piece of your brand, and your brand
Website Design Mistakes That Cost Small Businesses Clients
When I started working on B&M General Contractors’ website, their own description of it was pretty simple: it “was a mess.” The good news is that most of what makes